O'Reilly Automotive Stores, Inc Manager of Digital Marketing and Strategy in SPRINGFIELD, Missouri
The Manager of Digital Marketing and Strategy will lead a team that has broad responsibility of defining and executing the O'Reilly digital marketing and content strategy. This position will work with the broader Marketing department, direct reports and subject matter experts throughout the organization. The Digital Marketing Manager will develop, implement, track and optimize the digital marketing campaigns across all digital channels.
Essential Job Functions
Plan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile.)
Identify trends and investigate new and creative growth strategies and emerging technologies to enhance/increase performance and optimize digital marketing spend to drive traffic to our retail locations and website.
Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth.
Optimize website design for improved performance (usability, design, content) and develop/share best practices.
Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project delivery.
Skills and Qualifications
Bachelor's degree in marketing, communications or business.
4+ years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)
Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments.
Must be knowledgeable about the web and emerging technologies.
Experience working with cross-functional teams with an ability to influence others internally and externally.
O'Reilly Auto Parts is an equal opportunity employer. It is the policy of the Company to treat all applicants for employment and all team members in a manner that does not discriminate against them because of their race, religion, color, national origin, sex, sexual orientation, pregnancy, age, military obligation, disability or any other status or characteristic protected by local, state, or federal law.