O'Reilly Automotive Stores, Inc Director of Marketing in SPRINGFIELD, Missouri
Have you ever heard of O, O, O, O'Reilly Auto Parts...Ow?! This is not your standard Marketing job and we are not your standard brand! We are the dominant auto parts retailer in all our market areas! As the Director of Marketing, you will be responsible in overseeing a talented team of brand ambassadors who are focused on defining, designing, and executing multi-channel marketing programs to support key O'Reilly business objectives, heavily focused in the area of Loyalty marketing and advertising. Our Director of Marketing plans, develops, and implements marketing strategies and brand vision, by setting the standard for marketing. We are seeking a highly motivated, creative, and innovative Director of Marketing who will have the opportunity to enhance our iconic brand as we continue to be recognized as the industry leader. The ideal candidate will possess a true passion for marketing, advertising, and brand loyalty as well as demonstrate superior leadership and negotiation skills.
Identify, plan and execute Loyalty marketing initiatives including:
Analytics: Perform periodic and post-campaign KPI analyses to inform the business and shape future strategies to better understand and motivate customer behaviors
Promotions: Stimulate incremental visits and sales
Enhancements: Continuously improve the programs offered
Engagement: Maintain active program participation
Tracking: Provide on-going reporting on program activities and ROI
Support partnership development and ongoing engagement for the loyalty program across various categories as well as design and implement initiatives to build O'Reilly brand awareness
Provide meaningful insights into business performance making recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive loyalty traffic to stimulate sales and profitable growth
Oversee the annual planning and execution of Advertising objectives and strategies
Work closely with various departments to achieve our O'Reilly brand objectives
Actively participate and present in Advertising Committee meetings
Be the O'Reilly brand ambassador and lead Marketing to ultimately improve customer lifetime value
What You Need
8+ years of experience managing Advertising and Loyalty marketing functions in a multi-channel retail environment
Bachelor's degree in Marketing/Advertising (Masters preferred)
Comprehensive understanding and practical experience across marketing, advertising, promotions, market research, loyalty, and relationship marketing disciplines
Prior management experience in corporate advertising/marketing or at an advertising agency
Self-motivated, highly collaborative individual with a passion for retail
Creative, innovative and solutions oriented
Experience leading cross functional teams
Excellent analytical abilities, precise attention to detail and experience driving successful content strategies across multiple channels
Flexibility and comfort in a fast-paced, always changing environment
Strong communication and presentation skills, with a high attention to detail
Passion to be the example of our culture values daily
O'Reilly Auto Parts has more than 5,000 retail stores, 27 distribution centers (DC's), nearly 80,000 team members (and growing), and we operate in 47 states. Come Work At The O today!
O'Reilly Auto Parts is an equal opportunity employer.
O'Reilly Auto Parts is an equal opportunity employer. It is the policy of the Company to treat all applicants for employment and all team members in a manner that does not discriminate against them because of their race, religion, color, national origin, sex, sexual orientation, pregnancy, age, military obligation, disability or any other status or characteristic protected by local, state, or federal law.